Search engine optimization has continued to be an important aspect of marketing. There have been many trends come and go over the years that have helped a lot of people. It is important to keep up with these trends if you want to be at the top.
Below are some of the powerful SEO strategies you need to implement in 2016.
1. Research :-
There is no strategy that will matter without research. If you are researching less than you are implementing, then you should go back to the drawing board and ensure you are headed in the right direction.
2. Create an Influencer :-
He or she should be someone that clients will listen to and trust and should be an expert in the industry your business falls into.
3. Content Strategy :-
Develop a marketing strategy for your content. It should be packed with fresh ideas written in interesting ways to get people hooked.
4. Generate Healthy Backlinks :-
With an influencer and good content, you can easily develop backlinks to your site. It is a good idea to have experts help you on this part.
5. Mobile Friendliness :-
This has become an important aspect of SEO. Search engines have started to reward mobile friendly sites. More and more people are accessing the internet using their phones.
6.Avoid Abusing Guest Blogging :-
Search engines realized that some people were using guest blogging to only promote their links. Guest blogging should be done using high-quality websites. Quality is better than quality.
7. Social Shares :-
Notice it is social share and not social posts. Having social shares from influential social profiles is a validation of the value of the content on that URL. Validation of value equates to a boost in search exposure.
8. Successful Live Keywords :-
This will save you a lot of time you would have used in keywords research. By spying on the live keywords of your competitors, you will see the keywords that are already ranking.
9. Link Disavowing :-
Make an effort of removing spammy, artificial, or low-quality links to our website with link disavowing. This removes links that damage your credibility with Google.
10. Find Broken Links On Other Relevant Sites :-
This will help other sites and grow backlinks to your website. Find broken links to websites relevant to your market and let them know about the broken links. Suggest they replace them with your active link.
11. SEO Audits :-
Investing in this will help you know what you can fix or work on. Investing in a developer who can do the job right is important whether you are fixing an older site or starting from scratch.
12. Move to HTTPS :-
HTTP This is a security feature that makes data transfer between the site and web servers more secure. With recent cases of hacking, Google decided to start regarding HTTPS as a signal.
13. Target Topics And Not Phrases :-
This makes you look more authoritative in the eyes of Google. If you want to write about “red widgets”, you can have an entire page about widget and red as one of the headers.
14. Speed :-
A slow website can be penalized. Make your site a little faster than those around you in the SERPs. There are many tools that can be used to fix this problem.
15. Improve User Experience :-
Google is getting better in determining website that provides information visitors are looking for. Google will always favor websites that have a better user experience.
16. Structure Your Data With Schema :-
This will help Google know which part of your site is what. For example, you can indicate which pages are reviews, what picture is your logo, which pages are categories etc.
17. Use Long-Tail Keywords :-
This enhances your reputation as an authority site when compared to websites that use short generic keywords. Find the long-tail keywords that are suitable for the industry and niche.
These 17 SEO strategies will go a long way on helping you improve your SEO campaign. Always avoid using black hat methods because you may end paying for it in the long term.
About the Article Author
Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO Tools suite at KeywordCanine.com.
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